V&A Images: Image Licensing at a Cultural Heritage Institution
Title
V&A Images: Image Licensing at a Cultural Heritage Institution
Description
This case study focuses specifically on V&A Images, while contextualising its activities within the museum’s broader digitisation programmes. It highlights some of the factors that are important to the success of an image licensing operation, and discusses challenges related to balancing market imperatives and mission-based goals.
Follow up case study (2011): V&A Images: Scaling Back to Refocus on Revenue Case Study Update (http://www.webarchive.org.uk/wayback/archive/20140616121029/http://www.jisc.ac.uk/media/documents/programmes/contentalliance/vaimages.pdf)
Follow up case study (2011): V&A Images: Scaling Back to Refocus on Revenue Case Study Update (http://www.webarchive.org.uk/wayback/archive/20140616121029/http://www.jisc.ac.uk/media/documents/programmes/contentalliance/vaimages.pdf)
Creator
Strategic Content Alliance
Contributor
K. Kirby Smith
Rights
Type
Case study
Format
PDF
Audience
All
Note
Not fully openly licensed