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                <text>Think big, start small, move fast- How the York Museums Trust started opening up its collection</text>
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                <text>This case study by OpenGLAM describes how the York Museums Trust went about publishing their online collection, as well as the effect this had, including different examples of the reuse of their content. By publishing the collection fast, and allowing people to reuse their material, even though it was not yet perfect, they managed to engage with their audience, stimulate reuse and generate new interest in their collection and museums.</text>
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                <text>The Livrustkammaren och Skoklosters slott med Stiftelsen Hallwylska museet in Sweden has about 50 people on its staff and a limited budget. About 300,000 people visit the three museums combined each year. At the same time, their collection is shared all over the world and receives millions of views.&#13;
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&#13;
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                <text>V&amp;amp;A Images, the commercial image licensing unit of the Victoria and Albert Museum, had a difficult task: to generate profits through image licensing while also fostering the museum’s public and scholarly mission of providing access. In 2009, our study V&amp;amp;A Images: Image Licensing at a Cultural Heritage Institution (&lt;a href="http://sca.jiscinvolve.org/wp/files/2009/07/sca_bms_casestudy_vaimages.pdf"&gt;http://sca.jiscinvolve.org/wp/files/2009/07/sca_bms_casestudy_vaimages.pdf&lt;/a&gt;) focused on the challenges of operating an image licensing business whose sustainability model depends on monetising the same assets that are available for free. In part due to these challenges, the group expanded their scope in 2010 to include mobile app development in addition to content production, rights management and sales. Yet in 2011, with revenues not keeping pace with costs, the museum opted to disband the unit, retaining only the sales function.</text>
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                <text>This report is an analysis of seven case studies of publicly funded e-content initiatives, which demonstrate the flow of content, value and rights across the respective seven representatives of the Strategic Content Alliance (SCA) sponsors. It is addressed to senior decision makers across public-sector bodies and aims at providing a coherent account of best practices of managing publicly funded e-content. A finding from analysis of the case studies has revealed that all of them, but particularly the digitisation&#13;
projects, face problems with respect to the clearance procedures. Using the case studies as reference points, the report also identifies and outlines three models of content and permissions flows. This report also illustrates how identifying and building upon these different modes of copyright management can also contribute to the accomplishment of institutional goals.</text>
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                <text>This case study focuses specifically on V&amp;amp;A Images, while contextualising its activities within the museum’s broader digitisation programmes. It highlights some of the factors that are important to the success of an image licensing operation, and discusses challenges related to balancing market imperatives and mission-based goals. &lt;br /&gt;&lt;br /&gt;Follow up case study (2011): V&amp;amp;A Images: Scaling Back to Refocus on Revenue Case Study Update (&lt;a href="http://www.webarchive.org.uk/wayback/archive/20140616121029/http://www.jisc.ac.uk/media/documents/programmes/contentalliance/vaimages.pdf"&gt;http://www.webarchive.org.uk/wayback/archive/20140616121029/http://www.jisc.ac.uk/media/documents/programmes/contentalliance/vaimages.pdf&lt;/a&gt;)</text>
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